{"id":1007,"date":"2025-06-17T11:17:47","date_gmt":"2025-06-17T11:17:47","guid":{"rendered":"https:\/\/www.klubmn.cz\/?p=1007"},"modified":"2025-06-17T11:17:47","modified_gmt":"2025-06-17T11:17:47","slug":"orlen-slibuje-leto-ve-znameni-ledovych-napoju","status":"publish","type":"post","link":"https:\/\/www.klubmn.cz\/?p=1007","title":{"rendered":"ORLEN slibuje l\u00e9to ve znamen\u00ed ledov\u00fdch n\u00e1poj\u016f"},"content":{"rendered":"<p><strong>ORLEN, nejv\u011bt\u0161\u00ed s\u00ed\u0165 \u010derpac\u00edch stanic v \u010cesku, spust\u00ed na vybran\u00fdch \u010derpac\u00edch stanic\u00edch prodej ledov\u00fdch k\u00e1v, \u010derstv\u00fdch d\u017eus\u016f a limon\u00e1d. ORLEN za\u010dne nab\u00edzet a\u017e osm nov\u00fdch n\u00e1poj\u016f nejen v \u010cesku, ale tak\u00e9 v N\u011bmecku, Rakousku, Polsku, Ma\u010farsku, Litv\u011b a na Slovensku.<\/strong><!--more--><\/p>\n<p>V r\u00e1mci nov\u00e9 mezin\u00e1rodn\u00ed strategie toti\u017e ORLEN zav\u00e1d\u00ed nov\u00e9 nepalivov\u00e9 produkty a ob\u010derstven\u00ed sou\u010dasn\u011b ve v\u0161ech sedmi zem\u00edch, kde p\u016fsob\u00ed. Kompeten\u010dn\u00edm centrem v rozvoji a realizaci t\u00e9to strategie se stala \u010cesk\u00e1 republika.<\/p>\n<p>Letn\u00ed nab\u00eddka na \u010derpac\u00edch stanic\u00edch ORLEN p\u0159inese osv\u011b\u017een\u00ed v podob\u011b a\u017e osmi nov\u00fdch ledov\u00fdch n\u00e1poj\u016f. Z\u00e1kazn\u00edci se mohou t\u011b\u0161it na lahodn\u00e9 Frapp\u00e9 slan\u00fd karamel, osv\u011b\u017euj\u00edc\u00ed Espresso Tonic s\u00a0ibi\u0161kem nebo s\u00a0maracujou, a dv\u011b varianty d\u017eus\u016f \u2013 Green Energy s kombinac\u00ed pomeran\u010de, \u0161pen\u00e1tu a ananasu, a Mango Boost s\u00a0pomeran\u010dem a mangem. Pro milovn\u00edky limon\u00e1d budou k dispozici citr\u00f3nov\u00e1, ibi\u0161kov\u00e1 nebo mango varianta.<\/p>\n<p><em>\u201eV segmentu prodeje nepalivov\u00fdch produkt\u016f a ob\u010derstven\u00ed v\u00a0posledn\u00edch letech zaznamen\u00e1v\u00e1me rychl\u00fd r\u016fst. Na\u0161\u00edm c\u00edlem je zv\u00fd\u0161it jeho pod\u00edl na celkov\u00e9m objemu prodej\u016f v\u00a0s\u00edti ORLEN do roku 2035 na 40 %. Abychom tento r\u016fstov\u00fd potenci\u00e1l vyu\u017eili naplno a co nejefektivn\u011bji, sladili jsme \u0159\u00edzen\u00ed aktivit v\u00a0tomto segmentu do jednoho kompeten\u010dn\u00edho centra. Pos\u00edlen\u00ed synergie tak\u00e9 zv\u00fd\u0161\u00ed na\u0161i konkurenceschopnost na v\u0161ech trz\u00edch. M\u00e1m radost, \u017ee kompeten\u010dn\u00edm centrum pro v\u0161ech sedm zem\u00ed na\u0161eho nadn\u00e1rodn\u00edho \u0159et\u011bzce ORLEN se stala Praha. Je to uzn\u00e1n\u00ed kvalitn\u00ed pr\u00e1ce a know-how na\u0161ich zam\u011bstnanc\u016f. Jsem nad\u0161en\u00e1, \u017ee mohu p\u0159evz\u00edt veden\u00ed tohoto skupinov\u00e9ho centra a t\u011b\u0161\u00edm se na maxim\u00e1ln\u00ed vyu\u017eit\u00ed p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 nab\u00edz\u00ed,\u201c <\/em>\u0159\u00edk\u00e1 <strong>Agnieszka Bobrukiewicz, \u010dlenka p\u0159edstavenstva skupiny ORLEN Unipetrol zodpov\u011bdn\u00e1 za maloobchod v \u010cesku, Ma\u010farsku a na Slovensku a za rozvoj maloobchodn\u00edho nepalivov\u00e9ho segmentu ve skupin\u011b ORLEN<\/strong>.<\/p>\n<p>Koncept prodeje ob\u010derstven\u00ed s\u00a0n\u00e1zvem Stop Cafe je kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em nepalivov\u00e9ho segmentu zna\u010dky ORLEN. V\u00a0\u010cesku je dostupn\u00fd na 357 ze 441 \u010derpac\u00edch stanic ORLEN v\u00a0\u010cesku, tedy na 80 procentech \u010derpac\u00edch stanic. V\u00a0cel\u00e9 mezin\u00e1rodn\u00ed s\u00edti s\u00a0v\u00edce ne\u017e 3\u00a0500 \u010derpac\u00edmi stanicemi je konceptem Stop Cafe vybaveno bezm\u00e1la 2500 \u010derpac\u00edch stanic. Vedle osv\u011bd\u010den\u00fdch bestseller\u016f, jako jsou hotdogy a k\u00e1va, zahrnuje nab\u00eddka p\u0159es tis\u00edc produkt\u016f od balen\u00fdch produkt\u016f a\u017e po hotov\u00e1 j\u00eddla v\u00a0tradi\u010dn\u00edch, vegetari\u00e1nsk\u00fdch i vegansk\u00fdch variant\u00e1ch. V\u00a0n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch pra\u017esk\u00e9 kompeten\u010dn\u00ed centrum p\u0159edstav\u00ed dal\u0161\u00ed produktov\u00e9 novinky zam\u011b\u0159en\u00e9 na modern\u00ed \u017eivotn\u00ed styl a zdrav\u00e9 stravov\u00e1n\u00ed, v\u010detn\u011b nov\u00fdch kategori\u00ed sn\u00eddan\u00ed a pe\u010diva, hotov\u00fdch j\u00eddel a nov\u00e9 strategie pro produkty priv\u00e1tn\u00ed zna\u010dky. Tyto novinky budou reagovat na aktu\u00e1ln\u00ed trendy a pot\u0159eby z\u00e1kazn\u00edk\u016f a nab\u00eddnou nejen zdrav\u00e9, ale i pestr\u00e9 mo\u017enosti v\u00fdb\u011bru.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1009\" src=\"http:\/\/www.klubmn.cz\/wp-content\/uploads\/2025\/06\/Orlen-letni-drinky-3-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p><strong>ORLEN \u2013 mezin\u00e1rodn\u00ed s\u00ed\u0165 pohonn\u00fdch hmot, energi\u00ed a ob\u010derstven\u00ed<\/strong><\/p>\n<p>S\u00ed\u0165 \u010derpac\u00edch stanic ORLEN je sou\u010d\u00e1st\u00ed skupiny ORLEN Unipetrol, vlastn\u011bn\u00e9 mezin\u00e1rodn\u00ed skupinou ORLEN, kter\u00e1 provozuje v\u00edce ne\u017e 3 500 \u010derpac\u00edch stanic ve st\u0159edn\u00ed Evrop\u011b v\u00a0sedmi zem\u00edch &#8211; v Polsku, \u010cesku, N\u011bmecku, Litv\u011b, Ma\u010farsku, Rakousku a na Slovensku. S\u00ed\u0165 ORLEN v \u010cesku zahrnuje celkem 439 \u010derpac\u00edch stanic s\u00a0tr\u017en\u00edm pod\u00edlem na objemu prodan\u00fdch paliv 28,5 %. Jak po\u010dtem \u010derpac\u00edch stanic, tak objemem prodan\u00fdch paliv je s\u00ed\u0165 ORLEN l\u00eddrem \u010desk\u00e9ho trhu. Obl\u00edbenost zna\u010dky ORLEN u \u010desk\u00fdch spot\u0159ebitel\u016f potvrzuje fakt, \u017ee s\u00ed\u0165 \u010derpac\u00edch stanic ORLEN ji\u017e \u0161estkr\u00e1t z\u00edskala titul Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dka v \u010cesk\u00e9 republice a t\u0159ikr\u00e1t cenu Obchodn\u00edk roku.<\/p>\n<p>ORLEN na sv\u00fdch \u010derpac\u00edch stanic\u00edch nab\u00edz\u00ed pohonn\u00e9 hmoty Efecta s prokazateln\u00fdmi \u010distic\u00edmi \u00fa\u010dinky a pr\u00e9miov\u00e1 paliva Verva, kter\u00e1 vedle p\u00e9\u010de o motorovou soustavu maj\u00ed maxim\u00e1ln\u011b vylep\u0161eny v\u00fdkonnostn\u00ed parametry. Sou\u010d\u00e1st\u00ed nab\u00eddky jsou tak\u00e9 alternativn\u00ed paliva zkapaln\u011bn\u00fd ropn\u00fd plyn (LPG), stla\u010den\u00fd zemn\u00ed plyn (CNG), syntetick\u00e9 palivo HVO100 a bateriov\u00e1 a vod\u00edkov\u00e1 elektromobilita. Elektrickou energii poskytuje ORLEN na 294 dob\u00edjec\u00edch bodech, vod\u00edkov\u00e9 stanice provozuje na pra\u017esk\u00e9m Barrandov\u011b a v Litv\u00ednov\u011b-Z\u00e1lu\u017e\u00ed.<\/p>\n<p>ORLEN tak\u00e9 nab\u00edz\u00ed sortiment dopl\u0148kov\u00e9ho prodeje, slu\u017eeb a ob\u010derstven\u00ed pod zna\u010dkou Stop Cafe. Vyd\u00e1v\u00e1 i vlastn\u00ed tankovac\u00ed karty EASY a BUSINESS a provozuje dv\u011b mobiln\u00ed aplikace \u2013 v\u011brnostn\u00ed aplikaci ORLEN a aplikaci pro p\u00e9\u010di o v\u016fz Myc\u00ed digi linka.<\/p>\n<p><strong>Zdroj: ORLEN<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ORLEN, nejv\u011bt\u0161\u00ed s\u00ed\u0165 \u010derpac\u00edch stanic v \u010cesku, spust\u00ed na vybran\u00fdch \u010derpac\u00edch stanic\u00edch prodej ledov\u00fdch k\u00e1v,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,23,33],"tags":[],"class_list":["post-1007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doprava","category-investice","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1007"}],"version-history":[{"count":2,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1007\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1007\/revisions\/1011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/media\/1008"}],"wp:attachment":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}