{"id":113,"date":"2023-12-18T13:33:21","date_gmt":"2023-12-18T13:33:21","guid":{"rendered":"https:\/\/www.klubmn.cz\/?p=113"},"modified":"2023-12-18T13:33:21","modified_gmt":"2023-12-18T13:33:21","slug":"volkswagen-fs-sezval-sefredaktory-do-augustinu","status":"publish","type":"post","link":"https:\/\/www.klubmn.cz\/?p=113","title":{"rendered":"Volkswagen FS sezval \u0161\u00e9fredaktory do Augustinu"},"content":{"rendered":"

Jednatel Volkswagen Financial Services Vratislav Stra\u0161il sezval \u0161\u00e9fredaktory motoristick\u00fdch m\u00e9di\u00ed do malostransk\u00e9ho restaurantu Augustin, hovo\u0159ilo se o leto\u0161n\u00edch obchodn\u00edch v\u00fdsledc\u00edch a pl\u00e1nech na 2024.<\/strong><\/span><\/p>\n

P\u0159es probl\u00e9my na trhu nov\u00fdch vozidel a vysok\u00e9 \u00farokov\u00e9 sazby \u010cesk\u00e9 n\u00e1rodn\u00ed banky spole\u010dnost za deset m\u011bs\u00edc\u016f leto\u0161n\u00edho roku vykazuje meziro\u010dn\u00ed n\u00e1r\u016fst po\u010dtu nov\u00fdch smluv na nov\u00e9 a ojet\u00e9 vozy o 20,9 % na celkov\u00fdch 37 501 smluv. Nejv\u011bt\u0161\u00ed pod\u00edl maj\u00ed zna\u010dky koncernu Volkswagen s 29 461 smlouvami, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o 20,1 %. N\u00e1sleduj\u00ed ojet\u00e9 vozy s 5956 smlouvami (+ 14,2 %) a nekoncernov\u00e9 zna\u010dky s 2084 smlouvy (+64,9 %).<\/p>\n

\u201eD\u00edky aktivn\u00ed spolupr\u00e1ci se zna\u010dkami na\u0161eho koncernu Volkswagen m\u016f\u017eeme nab\u00edzet velmi atraktivn\u00ed produkty,\u201c \u0159\u00edk\u00e1 Vratislav Stra\u0161il, jednatel Volkswagen Financial Services. \u201eP\u0159esto\u017ee reposazba \u010cNB se st\u00e1le dr\u017e\u00ed na 7 %, spoluprac\u00ed se zna\u010dkami dok\u00e1\u017eeme p\u0159ipravit kampan\u011b s\u00a0podstatn\u011b ni\u017e\u0161\u00edmi sazbami, ne\u017e je ofici\u00e1ln\u00ed \u00farokov\u00e1 m\u00edra. Nap\u0159\u00edklad se zna\u010dkou Volkswagen nyn\u00ed nab\u00edz\u00edme ak\u010dn\u00ed \u00farok 3,9 %.\u201c<\/p>\n

R\u016fst finan\u010dn\u00edho portfolia<\/strong><\/p>\n

Velmi dobr\u00e9ho v\u00fdkonu spole\u010dnost vykazuje tak\u00e9 leto\u0161n\u00edm r\u016fstem finan\u010dn\u00edho portfolia. S t\u00e9m\u011b\u0159 25 miliardami korun se VWFS vr\u00e1til na p\u0159edcovidovou \u00farove\u0148 roku 2019. \u201eCovidov\u00e9 obdob\u00ed od roku 2020 p\u0159ineslo lockdowny, probl\u00e9my ve v\u00fdrob\u011b a pokles popt\u00e1vky,\u201c vysv\u011btluje Vratislav Stra\u0161il. \u201eNa\u0161e anal\u00fdzy pom\u011brn\u011b rychle uk\u00e1zaly, \u017ee v\u00fdpadk\u016fm v\u00a0prodej\u00edch zna\u010dek mus\u00edme \u010delit zm\u011bnou produktov\u00e9 nab\u00eddky \u2013 od tehdy dominantn\u00edho klasick\u00e9ho \u00fav\u011bru sm\u011brem k\u00a0produkt\u016fm se z\u016fstatkovou hodnotou, tedy operativn\u00edmu leasingu a \u00fav\u011bru s\u00a0posledn\u00ed nerovnom\u011brnou spl\u00e1tkou.\u201c<\/p>\n

Snahou VWFS tak bylo klesaj\u00edc\u00ed prodeje nov\u00fdch voz\u016f nahradit smlouvami s\u00a0vy\u0161\u0161\u00ed p\u0159idanou hodnotou pro z\u00e1kazn\u00edka. Nov\u00e1 strategie p\u0159inesla ovoce v\u00a0podob\u011b z\u00e1sadn\u00ed zm\u011bny v\u00a0rozlo\u017een\u00ed finan\u010dn\u00edch produkt\u016f: pod\u00edl \u00fav\u011bru klesl ze 73,3 % v\u00a0roce 2019 na sou\u010dasn\u00fdch 42,1 %, naopak produkty se z\u016fstatkovou hodnotou vzrostly na 57,9 %. \u201eD\u00edky produktov\u00e9 zm\u011bn\u011b se na\u0161e spole\u010dnost \u010d\u00edm d\u00e1l v\u00edce zam\u011b\u0159uje na \u0159e\u0161en\u00ed komplexn\u00ed mobility nam\u00edsto poskytov\u00e1n\u00ed financov\u00e1n\u00ed,\u201c \u0159\u00edk\u00e1 Vratislav Stra\u0161il. \u201eNapom\u00e1h\u00e1 tomu i fakt, \u017ee u spl\u00e1tek operativn\u00edho leasingu hraje men\u0161\u00ed roli zvy\u0161ov\u00e1n\u00ed cen nov\u00fdch voz\u016f. Operativn\u00ed leasing je toti\u017e v\u00a0podstat\u011b spl\u00e1cen\u00ed cenov\u00e9ho rozd\u00edlu mezi nov\u00fdm autem a jeho hodnotou v\u00a0okam\u017eiku, kdy leasing kon\u010d\u00ed. Proto\u017ee v\u0161ak roste i cena ojet\u00fdch voz\u016f, nen\u00ed n\u00e1r\u016fst spl\u00e1tek tak vysok\u00fd, jako by to bylo p\u0159\u00edmo u ceny nov\u00e9ho vozu\u201c, vysv\u011btluje Vratislav Stra\u0161il.<\/p>\n

Zm\u011bna z\u00e1kaznick\u00fdch preferenc\u00ed<\/strong><\/p>\n

Z\u00e1kladem \u00fasp\u011bchu operativn\u00edho leasingu a\u00a0\u00fav\u011bru Chyt\u0159e, je jejich prov\u00e1z\u00e1n\u00ed s\u00a0dopl\u0148kov\u00fdmi slu\u017ebami \u2013 servisem a poji\u0161t\u011bn\u00edm.<\/p>\n

\u201eV posledn\u00edch dvou letech jasn\u011b vid\u00edme zm\u011bnu uva\u017eov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Kombinace na\u0161eho financov\u00e1n\u00ed s\u00a0kompletn\u00edm poji\u0161t\u011bn\u00edm, kvalitn\u00edm servisem vozu v\u00a0autorizovan\u00e9 s\u00edti a dal\u0161\u00edmi dodate\u010dn\u00fdmi slu\u017ebami je pro n\u011b kl\u00ed\u010dov\u00fdm argumentem. Nap\u0159\u00edklad pod\u00edl pneuservisu u operativn\u00edho leasingu se za posledn\u00ed dva roky zv\u00fd\u0161il z\u00a027,8 % na 49,7 %,\u201c \u0159\u00edk\u00e1 Vratislav Stra\u0161il.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Jednatel Volkswagen Financial Services Vratislav Stra\u0161il sezval \u0161\u00e9fredaktory motoristick\u00fdch m\u00e9di\u00ed do malostransk\u00e9ho restaurantu Augustin, hovo\u0159ilo…<\/p>\n","protected":false},"author":1,"featured_media":114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,13],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventy","category-novinari"],"_links":{"self":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113"}],"version-history":[{"count":1,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/113\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/113\/revisions\/116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}