{"id":1197,"date":"2025-09-02T06:59:46","date_gmt":"2025-09-02T06:59:46","guid":{"rendered":"https:\/\/www.klubmn.cz\/?p=1197"},"modified":"2025-09-02T06:59:46","modified_gmt":"2025-09-02T06:59:46","slug":"renault-s-novou-mluvci-pro-cluster-east","status":"publish","type":"post","link":"https:\/\/www.klubmn.cz\/?p=1197","title":{"rendered":"Renault s novou mluv\u010d\u00ed pro Cluster EAST"},"content":{"rendered":"<p><strong>Alicja G\u00f3rka nastoupila 1. z\u00e1\u0159\u00ed na pozici \u0159editelky komunikace pro v\u00fdchodn\u00ed Evropu v Renault Polska. Bude odpov\u011bdn\u00e1 za implementaci glob\u00e1ln\u00ed komunika\u010dn\u00ed strategie zna\u010dek skupiny (Renault, Dacia, Alpine, Mobilize) v Polsku, \u010cesk\u00e9 republice, na Slovensku a v pobaltsk\u00fdch zem\u00edch.<\/strong><span id=\"more-15960\"><\/span><!--more--><\/p>\n<p>Bude zodpov\u011bdn\u00e1 za propagaci uveden\u00ed automobil\u016f a slu\u017eeb \u010dty\u0159 zna\u010dek na trh, posilov\u00e1n\u00ed image zna\u010dek, komunikaci s novin\u00e1\u0159i a opinion leadery. Bude tak\u00e9 koordinovat intern\u00ed komunikaci.<\/p>\n<p><strong>Agata Szczech<\/strong>, kter\u00e1 dosud tuto funkci zast\u00e1vala, z\u016fstane v Renault Polska do 31. prosince 2025 jako ambasadorka imageov\u00fdch projekt\u016f skupiny Renault.<\/p>\n<p>\u201eJm\u00e9nem cel\u00e9 skupiny Renault bych r\u00e1d srde\u010dn\u011b pod\u011bkoval Agat\u011b za jej\u00ed velk\u00fd a v\u00fdznamn\u00fd p\u0159\u00ednos v pr\u016fb\u011bhu mnoha let. Jej\u00ed neochv\u011bjn\u00e9 nasazen\u00ed a neutuchaj\u00edc\u00ed motivace v\u00fdrazn\u011b zlep\u0161ily image a porozum\u011bn\u00ed na\u0161im zna\u010dk\u00e1m mezi novin\u00e1\u0159i a st\u00e1tn\u00ed spr\u00e1vou. Agata bude i v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch hr\u00e1t d\u016fle\u017eitou roli a starat se o siln\u00e9 vztahy spole\u010dnosti s na\u0161imi partnery v r\u016fzn\u00fdch oblastech. S radost\u00ed tak\u00e9 v\u00edt\u00e1m Aliciu v na\u0161em t\u00fdmu. Jsem p\u0159esv\u011bd\u010den, \u017ee jej\u00ed zku\u0161enosti a osobnost budou perfektn\u011b ladit s na\u0161imi hodnotami a dynamick\u00fdm p\u0159\u00edstupem k automobilov\u00e9mu trhu,\u201d \u0159ekl <strong>Fabien Goulmy, v\u00fdkonn\u00fd \u0159editel Clusteru East.<\/strong><\/p>\n<p><strong>Alicja G\u00f3rka byla v posledn\u00edch dvou letech zodpov\u011bdn\u00e1<\/strong> za realizaci komunika\u010dn\u00ed strategie zna\u010dky Volvo. D\u0159\u00edve pracovala v PR agentur\u00e1ch, v\u010detn\u011b mezin\u00e1rodn\u00edch, jako jsou Havas PR Warsaw nebo Weber Shandwick, a ve ve\u0159ejn\u00e9 spr\u00e1v\u011b.<\/p>\n<p><strong>Jej\u00ed v\u00edce ne\u017e 20let\u00e1 profesn\u00ed zku\u0161enost<\/strong> zahrnuje p\u0159edev\u0161\u00edm strategick\u00e9 poradenstv\u00ed v oblasti komunikace, poradenstv\u00ed v oblasti krizov\u00e9ho \u0159\u00edzen\u00ed a medi\u00e1ln\u00ed \u0161kolen\u00ed. Pl\u00e1novala a \u0159\u00eddila komunika\u010dn\u00ed kampan\u011b, zejm\u00e9na v oblasti implementace strategi\u00ed udr\u017eiteln\u00e9ho rozvoje pro spole\u010dnosti z odv\u011btv\u00ed logistiky a automobilov\u00e9ho pr\u016fmyslu, financ\u00ed a profesion\u00e1ln\u00edch slu\u017eeb, technologi\u00ed, nemovitost\u00ed a spot\u0159ebn\u00edho zbo\u017e\u00ed.<\/p>\n<p><strong>Zdroj: Renault \u010cR, Jitka Skali\u010dkov\u00e1<\/strong><\/p>\n<figure id=\"attachment_15962\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-15962\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15962\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Alicja-Gorka-600x900.jpg\" alt=\"\" width=\"600\" height=\"900\" \/><figcaption id=\"caption-attachment-15962\" class=\"wp-caption-text\">Alicja G\u00f3rka<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Alicja G\u00f3rka nastoupila 1. z\u00e1\u0159\u00ed na pozici \u0159editelky komunikace pro v\u00fdchodn\u00ed Evropu v Renault Polska&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":1198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,19],"tags":[],"class_list":["post-1197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalie","category-pr"],"_links":{"self":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1197"}],"version-history":[{"count":2,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1197\/revisions"}],"predecessor-version":[{"id":1200,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1197\/revisions\/1200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/media\/1198"}],"wp:attachment":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}