{"id":1261,"date":"2025-09-30T07:58:48","date_gmt":"2025-09-30T07:58:48","guid":{"rendered":"https:\/\/www.klubmn.cz\/?p=1261"},"modified":"2025-09-30T08:00:24","modified_gmt":"2025-09-30T08:00:24","slug":"tomas-kotera-konci-na-pozici-sefa-komunikace-skody","status":"publish","type":"post","link":"https:\/\/www.klubmn.cz\/?p=1261","title":{"rendered":"Tom\u00e1\u0161 Kotera kon\u010d\u00ed na pozici \u0161\u00e9fa komunikace \u0160kody"},"content":{"rendered":"

Z pozice Head of Corporate & Internal Communications ve \u0160kod\u011b Auto odch\u00e1z\u00ed 30. z\u00e1\u0159\u00ed, po mnoha letech p\u016fsoben\u00ed, Tom\u00e1\u0161 Kotera. Jako mluv\u010d\u00ed \u010dasto bodoval v anket\u011b PR roku KMN! Kdo ho nahrad\u00ed na postu \u0161\u00e9fa komunikace automobilky?<\/strong><\/span><\/p>\n

Tom\u00e1\u0161 str\u00e1vil ve \u0160kodovce v\u00edce ne\u017e 25 let, z toho posledn\u00edch dvan\u00e1ct let na mana\u017eersk\u00fdch pozic\u00edch v oblasti PR a komunikace. Mezi lety 2013 a 2017 byl \u0159editelem PR komunikace \u0160koda China<\/strong>.<\/p>\n

Po n\u00e1vratu z \u010c\u00edny vyst\u0159\u00eddal p\u0159ed osmi lety na pozici \u0161\u00e9fa korpor\u00e1tn\u00ed komunikace \u0160kody Auto Jozefa Bal\u00e1\u017ee,<\/strong> kter\u00fd se naopak p\u0159esunul do \u010c\u00edny.<\/p>\n

Rozlou\u010den\u00ed s novin\u00e1\u0159i<\/strong><\/p>\n

\u201ePo v\u00edce ne\u017e \u010dtvrt stolet\u00ed ve \u0160koda Auto nastal \u010das uzav\u0159\u00edt jednu kapitolu a otev\u0159\u00edt novou. Z pr\u00e1ce, kter\u00e1 m\u011b zaujala u\u017e b\u011bhem praxe p\u0159i studiu se stal celo\u017eivotn\u00ed p\u0159\u00edb\u011bh \u2013 cesta pln\u00e1 ka\u017edodenn\u00ed pestrosti, mezin\u00e1rodn\u00edch v\u00fdzev i nejistot, kter\u00e1 m\u011b dovedla a\u017e do Pekingu. Za\u017eil jsem obdob\u00ed, kdy bylo t\u0159eba zvl\u00e1dat nejistotu v podob\u011b pandemie covidu 19 \u2013 kdy bylo d\u016fle\u017eit\u00e9 sb\u00edrat a ov\u011b\u0159ovat informace, ale z\u00e1rove\u0148 udr\u017eet komunikaci klidnou, srozumitelnou a transparentn\u00ed. S podporou koleg\u016f nap\u0159\u00ed\u010d firmou \u2013 v\u010detn\u011b Jaroslava Pov\u0161\u00edka,<\/strong> P\u0159edsedy Rady p\u0159edsed\u016f a Podnikov\u00e9 rady \u2013 jsme to spole\u010dn\u011b zvl\u00e1dli.<\/p>\n

Na co jsem opravdu hrd\u00fd, je to, \u017ee jsem mohl b\u00fdt sou\u010d\u00e1st\u00ed projekt\u016f, kter\u00e9 m\u011bly skute\u010dn\u00fd dopad \u2013 sm\u011brem ke klient\u016fm i lidem uvnit\u0159 firmy. \u0160koda Auto pro m\u011b z\u016fst\u00e1v\u00e1 m\u00edstem, kde st\u00e1le plat\u00ed, \u017ee i slo\u017eit\u00e9 v\u011bci lze vy\u0159e\u0161it jedn\u00edm telefon\u00e1tem a selsk\u00fdm rozumem. Odborn\u00edci na sv\u00fdch m\u00edstech, rychl\u00e1 \u0159e\u0161en\u00ed, m\u00e1lo zbyte\u010dn\u00fdch sch\u016fzek \u2013 to je s\u00edla, kterou si beru s sebou,\u201c uvedl Tom\u00e1\u0161 Kotera v rozlou\u010den\u00ed s novin\u00e1\u0159i.<\/strong><\/p>\n

\"\"\u010casopis AUTOmakers ned\u00e1vno p\u0159inesl mana\u017eersk\u00fd profil Tom\u00e1\u0161e Kotery, se kter\u00fdm jsme absolvovali \u0159adu slu\u017eebn\u00edch cest a dal\u0161\u00edch novin\u00e1\u0159sk\u00fdch event\u016f. M<\/strong>luv\u010d\u00ed \u0160kodovky tak\u00e9 pravideln\u011b bodoval v anket\u011b PR roku KMN.\u00a0<\/strong><\/p>\n

Staronov\u00fdm \u0161\u00e9fem komunikace bude od \u0159\u00edjna Jozef Bal\u00e1\u017e<\/strong><\/p>\n

Svoje dal\u0161\u00ed kari\u00e9rn\u00ed kroky na\u0161emu \u010dasopisu neprozradil.<\/strong> \u201eM\u016f\u017eu nyn\u00ed jen \u0159\u00edci, \u017ee \u0161lo o moje osobn\u00ed rozhodnut\u00ed a \u017ee se v budoucnu ozvu \u010dasopisu Automakers z nov\u00e9 pozice,\u201c \u0159ekl n\u00e1m Tom\u00e1\u0161.<\/p>\n

Kdo ho 1. \u0159\u00edjna nahrad\u00ed ve \u0160kod\u011b Auto?<\/strong> Jeho p\u0159edch\u016fdce Jozef Bal\u00e1\u017e<\/strong>, m\u00e9di\u00edm ji\u017e dob\u0159e zn\u00e1m\u00fd z d\u0159\u00edv\u011bj\u0161\u00edho p\u016fsoben\u00ed v komunikaci automobilky.<\/p>\n

Zdroj: archiv a Tom\u00e1\u0161 Kotera<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Z pozice Head of Corporate & Internal Communications ve \u0160kod\u011b Auto odch\u00e1z\u00ed 30. z\u00e1\u0159\u00ed, po…<\/p>\n","protected":false},"author":1,"featured_media":1262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,19],"tags":[],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalie","category-pr"],"_links":{"self":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1261"}],"version-history":[{"count":3,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1261\/revisions"}],"predecessor-version":[{"id":1264,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1261\/revisions\/1264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/media\/1262"}],"wp:attachment":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}