{"id":1266,"date":"2025-10-01T07:09:15","date_gmt":"2025-10-01T07:09:15","guid":{"rendered":"https:\/\/www.klubmn.cz\/?p=1266"},"modified":"2025-10-01T07:09:15","modified_gmt":"2025-10-01T07:09:15","slug":"novym-sefem-komunikace-skody-je-balaz","status":"publish","type":"post","link":"https:\/\/www.klubmn.cz\/?p=1266","title":{"rendered":"Nov\u00fdm \u0161\u00e9fem komunikace \u0160kody je Bal\u00e1\u017e"},"content":{"rendered":"<p><strong>Nov\u00fdm vedouc\u00edm odd\u011blen\u00ed Komunikace podniku ve \u0160kod\u011b Auto se 1. \u0159\u00edjna st\u00e1v\u00e1 Jozef Bal\u00e1\u017e, kter\u00fd se tak vrac\u00ed na pozici, v n\u00ed\u017e p\u016fsobil v letech 2011 a\u017e 2017.<\/strong><span id=\"more-16710\"><\/span><!--more--><\/p>\n<p>Tom Drechsler, vedouc\u00ed komunikace \u0160koda Auto, \u0159\u00edk\u00e1: \u201cS radost\u00ed v\u00edt\u00e1m Jozefa zp\u011bt na odd\u011blen\u00ed komunikace. Jeho rozs\u00e1hl\u00e9 zku\u0161enosti a znalosti v r\u00e1mci zna\u010dky \u0160koda i koncernu Volkswagen se zde nyn\u00ed, v n\u00e1ro\u010dn\u00e9 dob\u011b transformace a glob\u00e1ln\u00edho rozvoje automobilky, naplno vyu\u017eij\u00ed. Z\u00e1rove\u0148 chci pod\u011bkovat Tom\u00e1\u0161ovi Koterovi za jeho dlouholet\u00e9 p\u016fsoben\u00ed u zna\u010dky\u00a0 \u0160koda. Pro komunikaci podniku odvedl vynikaj\u00edc\u00ed pr\u00e1ci a p\u0159eji mu hodn\u011b \u0161t\u011bst\u00ed v dal\u0161\u00ed kari\u00e9\u0159e i v osobn\u00edm \u017eivot\u011b.\u201c<\/p>\n<p>Nov\u00fd vedouc\u00ed Komunikace podniku Jozef Bal\u00e1\u017e bude ve sv\u00e9 pozici zodpov\u011bdn\u00fd za korpor\u00e1tn\u00ed t\u00e9mata a p\u0159\u00edmo pod\u0159\u00edzen\u00fd vedouc\u00edmu odd\u011blen\u00ed Komunikace Tomu Drechslerovi. Jozef Bal\u00e1\u017e m\u00e1 dlouholet\u00e9 zku\u0161enosti v oblasti komunikace spole\u010dnosti \u0160koda Auto i koncernu Volkswagen.<\/p>\n<p>Do odd\u011blen\u00ed Komunikace automobilky \u0160koda Auto nastoupil v roce 2000, v letech 2009 a 2010 byl mana\u017eerem komunikace z\u00e1vodu Volkswagen Bratislava a od roku 2011 vedl odd\u011blen\u00ed Komunikace podniku \u0160koda Auto, do jeho\u017e \u010dela se nyn\u00ed znovu vrac\u00ed. V letech 2017 a\u017e 2023 p\u016fsobil jako \u0159editel PR a komunikace, posl\u00e9ze i vedouc\u00ed zna\u010dky \u0160koda ve spole\u010dnosti Volkswagen Group China v Pekingu. Po n\u00e1vratu do \u0160koda Auto byl t\u00e9m\u011b\u0159 dva roky vedouc\u00edm odd\u011blen\u00ed Z\u00e1kaznick\u00e9 zku\u0161enosti a interakce (Customer Experience &amp; Engagement).<\/p>\n<p><strong>St\u00e1vaj\u00edc\u00ed vedouc\u00ed Tom\u00e1\u0161 Kotera odch\u00e1z\u00ed po v\u00edce ne\u017e 25 letech u zna\u010dky \u0160koda na pozic\u00edch doma i v zahrani\u010d\u00ed.<\/strong><\/p>\n<p>Tom\u00e1\u0161 Kotera se rozhodl po v\u00edce ne\u017e 25 letech ve spole\u010dnosti \u0160koda Auto p\u0159ijmout novou pracovn\u00ed v\u00fdzvu mimo koncern Volkswagen. Ve spole\u010dnosti \u0160koda Auto pracoval od roku 1999 na r\u016fzn\u00fdch pozic\u00edch v oblasti komunikace, odd\u011blen\u00ed Komunikace podniku vedl od srpna 2017. V letech 2013 a\u017e 2017 byl \u0159editelem PR a komunikace \u0160koda China v r\u00e1mci Volkswagen Group China.<\/p>\n<p>Zdroj: \u0160koda Auto<\/p>\n<figure id=\"attachment_16714\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-16714\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16714\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Tomas-Kotera_ca8b3fa0-650x900.jpg\" alt=\"\" width=\"650\" height=\"900\" \/><figcaption id=\"caption-attachment-16714\" class=\"wp-caption-text\">Tom\u00e1\u0161 Kotera<\/figcaption><\/figure>\n<div class=\"heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing\" data-heateor-sss-href=\"https:\/\/www.automakers.cz\/?p=16710\">\n<div class=\"heateor_sss_sharing_ul\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00fdm vedouc\u00edm odd\u011blen\u00ed Komunikace podniku ve \u0160kod\u011b Auto se 1. \u0159\u00edjna st\u00e1v\u00e1 Jozef Bal\u00e1\u017e, kter\u00fd&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,19],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalie","category-pr"],"_links":{"self":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1266"}],"version-history":[{"count":1,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1266\/revisions"}],"predecessor-version":[{"id":1268,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1266\/revisions\/1268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/media\/1267"}],"wp:attachment":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}