{"id":1317,"date":"2025-10-21T13:35:10","date_gmt":"2025-10-21T13:35:10","guid":{"rendered":"https:\/\/www.klubmn.cz\/?p=1317"},"modified":"2025-10-21T13:35:45","modified_gmt":"2025-10-21T13:35:45","slug":"splichal-presel-od-fordu-do-dachseru","status":"publish","type":"post","link":"https:\/\/www.klubmn.cz\/?p=1317","title":{"rendered":"\u0160pl\u00edchal p\u0159e\u0161el z Ford Truck do Dachseru"},"content":{"rendered":"

Mezin\u00e1rodn\u00ed logistick\u00fd provider Dachser Czech Republic pos\u00edlil sv\u016fj marketingov\u00fd t\u00fdm. Na pozici Marketing & Communications Manager nastoupil market\u00e9r Jan \u0160pl\u00edchal, kter\u00fd do spole\u010dnosti p\u0159in\u00e1\u0161\u00ed zku\u0161enosti z oblasti informa\u010dn\u00edch technologi\u00ed i segmentu n\u00e1kladn\u00edch p\u0159eprav.<\/strong><\/span><\/p>\n

Mgr. Jan \u0160pl\u00edchal je absolventem oboru Informa\u010dn\u00ed studia na Karlov\u011b univerzit\u011b v Praze. Svoji profesn\u00ed dr\u00e1hu zah\u00e1jil v m\u00e9di\u00edch jako \u0161\u00e9fredaktor specializovan\u00e9ho \u010dasopisu PC World Magazine. Pot\u00e9 p\u016fsobil \u0159adu let na obchodn\u00edch a marketingov\u00fdch pozic\u00edch ve spole\u010dnostech zab\u00fdvaj\u00edc\u00edch se informa\u010dn\u00edmi technologiemi pro B2B segment, jako nap\u0159\u00edklad Fujitsu Technology Solutions \u010di Panasonic TOUGHBOOK, kde zast\u00e1val pozici CEE & Turkey Regional Marketing Manager.<\/p>\n

P\u0159edchoz\u00ed pozice ve Ford Trucks<\/strong><\/p>\n

Do Dachseru p\u0159ich\u00e1z\u00ed Jan \u0160pl\u00edchal ze spole\u010dnosti Ford Trucks CZ. Zde jako Head of Marketing & PR \u0159\u00eddil komunika\u010dn\u00ed strategii pro n\u00e1kladn\u00ed a u\u017eitkov\u00e1 vozidla zna\u010dky Ford. V oblasti marketingov\u00e9 komunikace se dlouhodob\u011b zam\u011b\u0159uje na digit\u00e1ln\u00ed strategie, brand management a propojov\u00e1n\u00ed obchodu s marketingem. Zaj\u00edm\u00e1 se o praktick\u00e9 vyu\u017eit\u00ed um\u011bl\u00e9 inteligence ve firemn\u00ed komunikaci, zejm\u00e9na v oblasti automatizace obsahu, a personalizaci z\u00e1kaznick\u00e9 zku\u0161enosti. M\u00e1 zku\u0161enosti s \u0159\u00edzen\u00edm kampan\u00ed v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed i s komunikac\u00ed nap\u0159\u00ed\u010d segmenty B2B a B2C.<\/p>\n

Ve sv\u00e9 nov\u00e9 roli v Dachser Czech Republic bude Jan \u0160pl\u00edchal zodpov\u011bdn\u00fd za veden\u00ed odd\u011blen\u00ed marketingov\u00e9 komunikace. Jeho \u00fakolem bude rozvoj a \u0159\u00edzen\u00ed marketingov\u00fdch a komunika\u010dn\u00edch aktivit na n\u00e1rodn\u00ed \u00farovni a implementace glob\u00e1ln\u00ed strategie spole\u010dnosti v \u010cesk\u00e9 republice. Bude se zam\u011b\u0159ovat na realizaci marketingov\u00fdch pl\u00e1n\u016f v souladu s omnichannel p\u0159\u00edstupem a \u00fazce spolupracovat s obchodn\u00edm odd\u011blen\u00edm.<\/p>\n

\u201eSpole\u010dnost Dachser je pro m\u011b synonymem pro kvalitn\u00ed, inteligentn\u00ed a spolehliv\u00e9 logistick\u00e9 slu\u017eby, kter\u00e1 z\u00e1rove\u0148 aktivn\u011b reaguje na aktu\u00e1ln\u00ed v\u00fdzvy. V dob\u011b rychl\u00e9 digitalizace, prom\u011bny z\u00e1kaznick\u00fdch o\u010dek\u00e1v\u00e1n\u00ed a rostouc\u00edch po\u017eadavk\u016f na udr\u017eitelnost je nutn\u00e9 komunikaci firmy nejen p\u0159izp\u016fsobovat, ale tak\u00e9 rozv\u00edjet jako strategick\u00fd n\u00e1stroj. Budov\u00e1n\u00ed zna\u010dky dnes vy\u017eaduje nov\u00e9 p\u0159\u00edstupy \u2013 a pr\u00e1v\u011b na tyto v\u00fdzvy se t\u011b\u0161\u00edm,\u201c uv\u00e1d\u00ed Jan \u0160pl\u00edchal.<\/p>\n

\u201eJan \u0160pl\u00edchal p\u0159ich\u00e1z\u00ed s bohat\u00fdmi zku\u0161enostmi z oblasti strategick\u00e9 komunikace a brandingu renomovan\u00fdch zna\u010dek v B2B segmentu. P\u0159in\u00e1\u0161\u00ed s sebou inovativn\u00ed p\u0159\u00edstupy, kter\u00e9 budou pro n\u00e1\u0161 dal\u0161\u00ed rozvoj p\u0159\u00ednosem, \u0159\u00edk\u00e1 Ing. Jan Polter, MBA, obchodn\u00ed \u0159editel Dachser Czech Republic a.s., a dod\u00e1v\u00e1, \u201et\u011b\u0161\u00ed n\u00e1s, \u017ee Jan vn\u00edm\u00e1 s\u00edlu na\u0161\u00ed zna\u010dky a bude ji nad\u00e1le na \u010desk\u00e9m trhu rozv\u00edjet.\u201c<\/p>\n

Jan \u0160pl\u00edchal hovo\u0159\u00ed anglicky a n\u011bmecky. Ve voln\u00e9m \u010dase se v\u011bnuje rodin\u011b, motorsportu, cestov\u00e1n\u00ed a ly\u017eov\u00e1n\u00ed.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Mezin\u00e1rodn\u00ed logistick\u00fd provider Dachser Czech Republic pos\u00edlil sv\u016fj marketingov\u00fd t\u00fdm. Na pozici Marketing & Communications…<\/p>\n","protected":false},"author":1,"featured_media":1319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,33,11],"tags":[],"class_list":["post-1317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-marketing","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1317"}],"version-history":[{"count":3,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1317\/revisions"}],"predecessor-version":[{"id":1321,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1317\/revisions\/1321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/media\/1319"}],"wp:attachment":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}