{"id":1860,"date":"2026-07-24T08:32:11","date_gmt":"2026-07-24T08:32:11","guid":{"rendered":"https:\/\/www.klubmn.cz\/?p=1860"},"modified":"2026-07-24T08:38:04","modified_gmt":"2026-07-24T08:38:04","slug":"ford-rozsiril-technologii-bluecruise-o-wellness-za-volantem-novinari-ho-otestovali-na-d8","status":"publish","type":"post","link":"https:\/\/www.klubmn.cz\/?p=1860","title":{"rendered":"Ford roz\u0161\u00ed\u0159il BlueCruise o \u201eWellness za volantem\u201c, novin\u00e1\u0159i ho testovali na D8"},"content":{"rendered":"

Ford ve spolupr\u00e1ci s platformou Terapio p\u0159edstavil audio program \u201eWellness za volantem\u201c. S\u00e9rie kr\u00e1tk\u00fdch nahr\u00e1vek reaguje na situace, kter\u00e9 \u0159idi\u010di b\u011b\u017en\u011b za\u017e\u00edvaj\u00ed. Iniciativa navazuje na roz\u0161\u00ed\u0159en\u00ed technologie asistovan\u00e9 j\u00edzdy Ford BlueCruise do model\u016f Mustang Mach-E, Puma, Puma Gen-E, Kuga a Ranger.<\/strong><\/span><\/p>\n

Projekt, p\u0159edstaven\u00fd m\u00e9di\u00edm 23. \u010dervence na tiskovce v \u00fa\u017eick\u00e9m resortu Sv\u011bt,<\/strong>\u00a0 vznikl v souvislosti s roz\u0161\u00ed\u0159en\u00edm technologie asistovan\u00e9 j\u00edzdy Ford BlueCruise<\/strong>, kter\u00e1 na schv\u00e1len\u00fdch d\u00e1lni\u010dn\u00edch \u00fasec\u00edch umo\u017e\u0148uje \u0159idi\u010di sundat ruce z volantu. \u0158idi\u010d v\u0161ak mus\u00ed po celou dobu sledovat vozovku a b\u00fdt p\u0159ipraven kdykoliv p\u0159evz\u00edt \u0159\u00edzen\u00ed. Ford tak otev\u00edr\u00e1 \u0161ir\u0161\u00ed t\u00e9ma: jak lze komfort, kter\u00fd p\u0159in\u00e1\u0161ej\u00ed modern\u00ed asisten\u010dn\u00ed technologie, vyu\u017e\u00edt nejen pro p\u0159\u00edjemn\u011bj\u0161\u00ed cestov\u00e1n\u00ed, ale tak\u00e9 pro v\u011bdom\u011bj\u0161\u00ed pr\u00e1ci se stresem.<\/p>\n

\u201eZ auta se v dne\u0161n\u00edm usp\u011bchan\u00e9m sv\u011bt\u011b \u010dasto st\u00e1v\u00e1 jeden z posledn\u00edch soukrom\u00fdch prostor\u016f. Je to p\u0159echodov\u00e1 z\u00f3na mezi prac\u00ed a domovem, ve kter\u00e9 si s sebou mnohdy vezeme nap\u011bt\u00ed z cel\u00e9ho dne,\u201c \u0159\u00edk\u00e1 Libor Bene\u0161, Country Manager FMC.<\/strong> \u201eTechnologi\u00ed BlueCruise p\u0159in\u00e1\u0161\u00edme \u0159idi\u010d\u016fm novou \u00farove\u0148 komfortu p\u0159i cestov\u00e1n\u00ed. Spole\u010dn\u011b s Terapio jsme proto hledali zp\u016fsob, jak toto t\u00e9ma roz\u0161\u00ed\u0159it a pomoci lidem doj\u00ed\u017ed\u011bt do c\u00edle nejen pohodln\u011bji, ale tak\u00e9 s klidn\u011bj\u0161\u00ed hlavou.\u201c<\/p><\/blockquote>\n

Ford BlueCruise je pokro\u010dil\u00e1 technologie asistovan\u00e9 j\u00edzdy funguj\u00edc\u00ed na principu hands-off, eyes-on<\/em>\u00a0<\/strong>\u2013 ruce mohou b\u00fdt mimo volant, o\u010di v\u0161ak mus\u00ed z\u016fstat na vozovce. Na schv\u00e1len\u00fdch \u00fasec\u00edch, ozna\u010dovan\u00fdch jako\u00a0Blue Zones<\/strong>, syst\u00e9m pom\u00e1h\u00e1 ovl\u00e1dat \u0159\u00edzen\u00ed, akceleraci a brzd\u011bn\u00ed, udr\u017eovat v\u016fz ve st\u0159edu j\u00edzdn\u00edho pruhu a zachov\u00e1vat bezpe\u010dn\u00fd odstup od vozidla vp\u0159edu.<\/p>\n

\"\"P\u0159ed aktivac\u00ed j\u00edzdy bez dr\u017een\u00ed volantu v\u016fz ov\u011b\u0159\u00ed, zda jsou spln\u011bny pot\u0159ebn\u00e9 podm\u00ednky<\/strong>, nap\u0159\u00edklad dostate\u010dn\u011b viditeln\u00e9 zna\u010den\u00ed j\u00edzdn\u00edch pruh\u016f. Kamera nam\u00ed\u0159en\u00e1 na \u0159idi\u010de n\u00e1sledn\u011b kontroluje sm\u011br jeho pohledu a polohu hlavy, a to i v p\u0159\u00edpad\u011b, \u017ee m\u00e1 nasazen\u00e9 slune\u010dn\u00ed br\u00fdle. Pokud syst\u00e9m vyhodnot\u00ed, \u017ee \u0159idi\u010d vozovce nev\u011bnuje dostate\u010dnou pozornost, upozorn\u00ed jej a vyzve k p\u0159evzet\u00ed \u0159\u00edzen\u00ed. BlueCruise nenahrazuje pozornost \u0159idi\u010de ani bezpe\u010dn\u00e9 \u0159\u00edzen\u00ed.<\/p>\n

\"\"Technologie byla v Evrop\u011b poprv\u00e9 uvedena v modelu<\/strong>\u00a0Mustang Mach-E<\/strong>. V sou\u010dasnosti je v \u010cesk\u00e9 republice k dispozici tak\u00e9 pro vybran\u00e9 verze model\u016f\u00a0Puma, Puma Gen-E, Kuga a Ranger<\/strong>, vybaven\u00e9 odpov\u00eddaj\u00edc\u00ed sadou asisten\u010dn\u00edch syst\u00e9m\u016f. BlueCruise lze v \u010cesku pou\u017e\u00edvat na schv\u00e1len\u00fdch d\u00e1lnic\u00edch a hlavn\u00edch silni\u010dn\u00edch taz\u00edch s odd\u011blen\u00fdmi j\u00edzdn\u00edmi pruhy.<\/p>\n

\"\"Bezpe\u010dnost na prvn\u00edm m\u00edst\u011b<\/strong><\/p>\n

Program \u201eWellness za volantem\u201c tvo\u0159\u00ed s\u00e9rie kr\u00e1tk\u00fdch audio obsah\u016f zam\u011b\u0159en\u00fdch na v\u011bdomou pr\u00e1ci s nap\u011bt\u00edm, dechem a emocemi. Jednotliv\u00e9 nahr\u00e1vky reaguj\u00ed na konkr\u00e9tn\u00ed situace spojen\u00e9 s cestov\u00e1n\u00edm \u2013 nap\u0159\u00edklad stres p\u0159ed n\u00e1ro\u010dnou sch\u016fzkou, podr\u00e1\u017ed\u011bn\u00ed v kolon\u011b nebo pot\u0159ebu uzav\u0159\u00edt pracovn\u00ed den p\u0159ed n\u00e1vratem dom\u016f.<\/p>\n

Z\u00e1sadn\u00ed sou\u010d\u00e1st\u00ed projektu je jeho bezpe\u010dnostn\u00ed r\u00e1mec. Obsah ur\u010den\u00fd k poslechu b\u011bhem j\u00edzdy nevy\u017eaduje zav\u00edr\u00e1n\u00ed o\u010d\u00ed ani prov\u00e1d\u011bn\u00ed \u00fakon\u016f, kter\u00e9 by odv\u00e1d\u011bly pozornost od vozovky. Hlub\u0161\u00ed sebereflexe a dal\u0161\u00ed aktivity vy\u017eaduj\u00edc\u00ed v\u011bt\u0161\u00ed soust\u0159ed\u011bn\u00ed jsou ur\u010deny v\u00fdhradn\u011b pro chv\u00edle, kdy vozidlo bezpe\u010dn\u011b stoj\u00ed.<\/p>\n

Novinku p\u0159edvedli v \u00da\u017eic\u00edch country mana\u017eer FMC Libor Bene\u0161 (vpravo) a mluv\u010d\u00ed Petr Buri\u00e1n. Vypomohlo jim odd\u011blen\u00ed marketingu.<\/strong><\/p>\n

\"\"C\u00edlem programu nen\u00ed \u0159idi\u010de b\u011bhem j\u00edzdy usp\u00e1vat nebo odv\u00e1d\u011bt jeho pozornost, ale podpo\u0159it klidn\u00e9, soust\u0159ed\u011bn\u00e9 a zodpov\u011bdn\u00e9 chov\u00e1n\u00ed za volantem. \u0158idi\u010d v\u017edy odpov\u00edd\u00e1 za \u0159\u00edzen\u00ed vozidla a mus\u00ed p\u0159izp\u016fsobit poslech aktu\u00e1ln\u00ed dopravn\u00ed situaci.<\/p>\n

\u201eWellness za volantem nen\u00ed n\u00e1hradou psychoterapie ani plnohodnotn\u00e9ho odpo\u010dinku. Je to snadno dostupn\u00fd n\u00e1stroj du\u0161evn\u00ed hygieny, kter\u00fd m\u016f\u017ee lidem pomoci l\u00e9pe si uv\u011bdomovat vlastn\u00ed nap\u011bt\u00ed a pracovat s n\u00edm,\u201c \u0159\u00edk\u00e1 Mgr. Magdal\u00e9na Kajan, PhD. CMO\u00a0Terapio.cz<\/a>. \u201eCesta mezi prac\u00ed a domovem je p\u0159irozen\u00fdm momentem pro zm\u011bnu tempa. Spr\u00e1vn\u011b navr\u017een\u00fd audio obsah m\u016f\u017ee pomoci tento p\u0159echod zvl\u00e1dnout v\u011bdom\u011bji, ani\u017e by naru\u0161oval pozornost, kterou \u0159\u00edzen\u00ed vy\u017eaduje.\u201c<\/p><\/blockquote>\n

Du\u0161evn\u00ed zdrav\u00ed jako spole\u010densk\u00e9 i ekonomick\u00e9 t\u00e9ma<\/strong><\/p>\n

Iniciativa Fordu a Terapio reaguje na rostouc\u00ed v\u00fdznam p\u00e9\u010de o du\u0161evn\u00ed zdrav\u00ed v osobn\u00edm i pracovn\u00edm \u017eivot\u011b.<\/strong> Podle Sv\u011btov\u00e9 zdravotnick\u00e9 organizace se v d\u016fsledku deprese a \u00fazkost\u00ed celosv\u011btov\u011b ztr\u00e1c\u00ed p\u0159ibli\u017en\u011b 12 miliard pracovn\u00edch dn\u00ed ro\u010dn\u011b. S depres\u00ed nebo \u00fazkost\u00ed se v \u010cesku l\u00e9\u010d\u00ed t\u00e9m\u011b\u0159 700 tis\u00edc lid\u00ed. Svaz zdravotn\u00edch poji\u0161\u0165oven v roce 2024 uvedl, \u017ee jen s depres\u00ed nebo \u00fazkost\u00ed se l\u00e9\u010d\u00ed\u00a0t\u00e9m\u011b\u0159 t\u0159i \u010dtvrt\u011b milionu lid\u00ed<\/strong>\u00a0a spot\u0159eba psychofarmak od roku 2000 vzrostla\u00a0\u0161estin\u00e1sobn\u011b<\/strong>.<\/p>\n

K novin\u00e1\u0159sk\u00fdm test\u016fm bylo k dispozici n\u011bkolik vozidel s BlueCruise, zkou\u0161ky prob\u011bhly na nedalek\u00e9 D8<\/strong><\/p>\n

\"\"Hranice mezi pracovn\u00edm a osobn\u00edm \u017eivotem se p\u0159itom st\u00e1le v\u00edce prol\u00ednaj\u00ed.<\/strong> Pr\u00e1v\u011b cesta autem m\u016f\u017ee p\u0159edstavovat jeden z okam\u017eik\u016f, kdy \u010dlov\u011bk p\u0159ech\u00e1z\u00ed mezi jednotliv\u00fdmi rolemi a m\u016f\u017ee v\u011bdom\u011b pracovat s nap\u011bt\u00edm nahromad\u011bn\u00fdm b\u011bhem dne.<\/p>\n

P\u0159esto\u017ee program tematicky navazuje na technologii Ford BlueCruise, je ur\u010den\u00a0v\u0161em \u0159idi\u010d\u016fm bez ohledu na zna\u010dku nebo model jejich vozu<\/strong>. Kompletn\u00ed audio obsah je dostupn\u00fd zdarma na webov\u00fdch str\u00e1nk\u00e1ch Terapio.<\/p>\n

Erich Handl, \u00da\u017eice, FOTO: autor<\/strong><\/p>\n

\"\"<\/p>\n

\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ford ve spolupr\u00e1ci s platformou Terapio p\u0159edstavil audio program \u201eWellness za volantem\u201c. S\u00e9rie kr\u00e1tk\u00fdch nahr\u00e1vek…<\/p>\n","protected":false},"author":1,"featured_media":1865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,2],"tags":[],"class_list":["post-1860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testy","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1860"}],"version-history":[{"count":4,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1860\/revisions"}],"predecessor-version":[{"id":1866,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/posts\/1860\/revisions\/1866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=\/wp\/v2\/media\/1865"}],"wp:attachment":[{"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klubmn.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}